Genesis Marketing & PR Leader

h3Overview /h3 pIn this role you will drive the launch of Genesis in Italy by building brand awareness and leading communications. You will manage the go-to-market strategy, ensure consistent brand identity, and collaborate with internal teams and agencies on campaigns, events, and promotions. You will plan integrated campaigns across digital, social, events, print, and PR, while cultivating strong media relationships. The position offers exposure to high-visibility projects in a dynamic, international automotive environment and a chance to shape brand perception in a new market. /p h3Retribuzione / Benefits /h3 ul liflexible working hours /li lihybrid work policy /li licar lease mobility program /li lidaily meal vouchers /li lihealth insurance coverage /li licorporate wellness program /li /ul h3Responsabilità /h3 ul liSupport go-to-market strategy for the Italian automotive brand /li liEnsure brand identity, tone of voice, and positioning consistency across touchpoints /li liCollaborate with internal stakeholders and agencies on launch campaigns, events and promotions /li liCoordinate with Corporate and international teams to align communications /li liPlan and execute integrated campaigns (digital, social, events, print, PR) to build awareness and engagement /li liBuild and maintain relationships with automotive media, lifestyle press, and industry stakeholders /li liCreate and distribute press materials, website content, newsletters, and social posts aligned with brand voice /li liManage media inquiries, interviews, spokesperson opportunities, and coordinate press events and media experiences /li liMonitor campaign performance, media coverage, brand reputation, and trends; provide management with insights /li /ul h3Requisiti fondamentali /h3 ul li3-5 years in marketing, PR or brand communications /li liexperience with brand/product launches /li lideep understanding of automotive/mobility trends /li listrong knowledge of digital marketing tools, social media and CRM systems /li licontent creation and storytelling skills /liliexcellent organizational and project management abilities /li lifluent in English and Italian /li licreativity /li liflexibility /li liresults-oriented /li lidigital marketing tools /li lisocial media platforms /li liCRM systems /li /ul #J-18808-Ljbffr