Digital Analyst

Digital Analyst

Salary: £40,000 - £50,000

Location: Liverpool

Working Pattern: Hybrid, two to three days per week in the office

Zachary Daniels is supporting an established consumer-facing business with the appointment of a Digital & Ecommerce Analyst.

This is a commercially focused position for someone who can interpret online performance data, identify what is influencing customer behaviour and help teams make better decisions.

Working with colleagues across digital, commercial and marketing functions, you will provide insight into performance, highlight opportunities and improve how data is accessed and understood across the organisation.

The Opportunity

You will take ownership of analysis across the organisation's digital channels, looking beyond headline numbers to explain what is happening, why it is happening and what the business should do next.

The role combines hands-on data analysis with stakeholder engagement. You will investigate performance, develop reporting solutions and communicate your findings in a way that is clear, practical and commercially relevant.

You will also have the opportunity to improve existing tools and introduce more efficient ways of delivering insight.

Key Responsibilities

Analyse digital trading, customer and website data to identify trends and areas of opportunity

Investigate changes in online performance and provide clear explanations to stakeholders

Translate commercial questions into structured analysis and practical recommendations

Query and combine data from multiple sources using SQL

Use web analytics platforms to assess customer journeys, engagement and conversion

Build and maintain dashboards that make performance information easier to access

Partner with teams across digital, marketing and commercial functions

Present findings to stakeholders with different levels of technical knowledge

Assess the likely commercial value of recommendations and help teams prioritise activity

Improve reporting processes and reduce reliance on manual analysis

Support the development of self-service reporting across the organisation

Explore new ways of using automation and emerging technology within analytics

Share knowledge and contribute to the continued development of the wider data function

About You

Previous experience in a digital, ecommerce, web or commercially focused analytics role

Strong SQL skills and experience working with large datasets

Hands-on experience using a cloud-based data warehouse, ideally BigQuery

Good knowledge of web analytics platforms, with experience of GA4 particularly relevant

Experience creating dashboards using Power BI, Looker or another visualisation platform

Able to explain complex findings in clear and commercially relevant language

Comfortable working directly with stakeholders and challenging assumptions

An understanding of online customer behaviour and digital performance measures

Experience improving or automating reporting processes

Familiarity with data transformation, reporting workflows and data quality

Strong Excel skills and confidence working with wider business productivity tools

Curious, proactive and comfortable identifying opportunities without waiting for a defined brief

This is an opportunity to join a well-established business where data is becoming increasingly important to commercial decision-making.

You will be given meaningful ownership, exposure to senior stakeholders and the opportunity to influence how digital performance is measured and understood.

Apply with your most up-to-date CV to be considered.

BH37514