PAID MEDIA SPECIALIST

In this role you define and execute the digital performance strategy across paid channels, working with a multidisciplinary team to scale marketing efficiently. You will own end-to-end campaign execution, forecasting, and reporting while building a foundation for long-term growth. You’ll push for quick wins and align with cross-functional teams to drive a shared growth agenda. This is an impact-driven position at ING, blending strategic vision with hands-on optimization in a dynamic, hybrid Milan setting.

• Flexible Smart Working
• Competitive base salaries and bonuses
• Meal vouchers and corporate restaurant/bar
• Health and Accident insurance
• Pension fund and welfare plan
• Training and development opportunities

• Own end-to-end paid performance execution across all channels, from setup to daily bidding optimization
• Own performance reporting and forecasting to ensure budget pacing and ROI targets
• Design and run a structured testing roadmap for creative, audience, and bidding strategies
• Ensure tracking and measurement infrastructure is correctly implemented across campaigns
• Act as a technical challenger to agency partners to improve delivery
• Collaborate with SEO, content, and CRO to align on growth initiatives
• Collaborate with product, sales, and brand stakeholders to drive impact

• Experience of at least 2 in the role
• Ability to manage critical situations with good decision-making
• Degree in Digital Marketing, Statistics, Economics, Engineering
• Knowledge of English
• Experience with main performance channels including hands-on experience in Search Console
• Knowledge of Google Search Console, GA4, Tealium Customer Data Platform, Adjust Mobile Measurement Platform

• Decision-making under pressure
• Cross-functional collaboration
• Stakeholder management
• Google Search Console
• GA4
• Tealium Customer Data Platform